Question 1

What is NUOVAONDA STUDIO?

Accepted Answer

NUOVAONDA STUDIO is an image atelier based in Milano and Roma, working between high fashion and auteur cinema. The studio directs and produces films, images and ideas — worldwide campaigns, fashion films, pre-show teasers, architectural installations and constructed worlds — for the world's luxury houses.

Question 2

Who are NUOVAONDA STUDIO's clients?

Accepted Answer

NUOVAONDA STUDIO has worked with Prada, Gucci, Chanel, Hermès, Bottega Veneta, Miu Miu, Loewe, Maison Margiela, Zegna, Valentino, Ferrari, Alfa Romeo, Campari, Lavazza, Illy and Pirelli.

Question 3

Where is NUOVAONDA STUDIO based?

Accepted Answer

NUOVAONDA STUDIO has studios in Milano and Roma, Italy, and works on worldwide projects.

Question 4

What does NUOVAONDA STUDIO make?

Accepted Answer

Worldwide campaigns, fashion films, pre-show teasers, architectural installations and constructed worlds — including Prada Days of Summer 2025 and 2026, Gucci Generation Gucci with Jonathan Glazer, the Prada Galleria Broadway Wallpaper from Yorgos Lanthimos's Ritual Identities, the Prada SS26 Menswear pre-show teaser, and Caterina Moro's E ART H fashion film.

Question 5

Does NUOVAONDA STUDIO produce AI advertising videos?

Accepted Answer

Yes. NUOVAONDA STUDIO produces AI advertising videos, AI commercials and generative-video campaigns for luxury, fashion, automotive and lifestyle brands. The studio combines diffusion-model imagery, CGI and traditional post in a single image-craft pipeline. Recent AI-built work includes constructed environments for Prada Days of Summer 2025 and 2026, Gucci Generation Gucci, the Prada SS26 Menswear pre-show teaser and the Caterina Moro E ART H fashion film.

Question 6

Is NUOVAONDA STUDIO an AI production studio?

Accepted Answer

NUOVAONDA STUDIO is an image atelier with full AI-capable production: generative AI environments, AI fashion films, AI commercials and AI-directed brand films are part of the studio's core practice, sitting alongside traditional direction, photography and post-production. The studio positions itself between high fashion and auteur cinema rather than as an AI tools shop, but every project can be produced wholly or in part with AI when the picture calls for it.

Question 7

How can a brand work with NUOVAONDA STUDIO?

Accepted Answer

Brands and agencies can reach NUOVAONDA STUDIO for new business at hello@nuovaonda.it, for press at press@nuovaonda.it, and for careers at work@nuovaonda.it. The studio replies within two working days.